Buyer Perspective
The workshop

A no-cost 90-minute workshop on selling from the buyer’s perspective

A workshop session in progress, working through the method together

Once a month. Up to 18 people. No pitch.

Sign up for the next workshop

Next session: Wednesday 18 November 2026 at 10:00 AM EST.

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What the 90 minutes covers

01Why solution-led selling stalls more often than it used to
02What selling from the buyer’s perspective actually changes in a live deal
03Where AI genuinely helps, and where it just makes the old motion faster
04Open Q&A — usually the most useful part, because you hear what other leaders are seeing

Who comes

Sales leaders — VPs, directors, CROs, heads of enablement — mostly from companies where the sales motion was built some years ago and has not been revisited. It runs especially well with logistics and e-commerce teams, though the method is not industry-specific.

Would you rather run it privately?

We run the same workshop inside single companies, and a longer version for teams that want to work through their own deals. Just reply and say so.

About the method

Selling from the buyer’s perspective. Not a script, not a stage gate — a way of working that starts from how the person on the other side actually makes a decision. The method is called Selling is Helping, and it comes down to one shift: stop gathering pain points to position a solution, and start being useful early enough to matter.

The full Selling is Helping programme →